2024 color trends and how to wear them over 40

One of the things we love most about designer runway shows is seeing all the new color trends. But how do you incorporate them into your wardrobe? Just because a color is on trend doesn’t mean it’s for you. This article will show you the biggest 2024 color trends and how to use them in your own looks, no matter what your style.

What is the trendy color for 2024?

2024 color trends - Melissa wears an  orange, preppy inspired outfit | 40plusstyle.com2024 color trends - Melissa wears an  orange, preppy inspired outfit | 40plusstyle.com

Before discussing how to wear them, what are some of the major 2024 color trends? We take you through what we spotted on the catwalks below, including orange, as worn by Melissa @melissabultburns above, who incorporates this on-trend shade into her preppy outfit.

Get her look with this similar shirt, vest, blazer, jeans, booties, clutch and beret.

what is the color code for the year 2024?

Pantone named “peach fuzz” as the color for 2024, but we spotted orange of every shade on the designer runways.

Pantone Color of the Year Peach Fuzz | 40plusstyle.comPantone Color of the Year Peach Fuzz | 40plusstyle.com

What are the fall colors for 2024?

In this article, we’re concentrating on the color trends for this season, but if you want to think ahead, the fall catwalks were full of reds, plum, orange, greens, and gray.

Cathy wears a bronze jacket, white jeans and booties | 40plusstyle.comCathy wears a bronze jacket, white jeans and booties | 40plusstyle.com

Cathy @themiddlepageblog above (read her style interview here) opts for metallic shades with white. Gold is particularly on trend right now, but for a more subtle take on the same trend, you could opt for a bronze like Cathy has.

Check out this similar sweater, jacket (another option here), jeans booties and handbag (another option here).

2024 color trends

So, what are the color trends for 2024? Below are the 5 key color trends we spotted on the runways.


2024 color trends - gold | 40plusstyle.com2024 color trends - gold | 40plusstyle.com

Alexander McQueenRalph LaurenRabanne

Gold was everywhere on the runways. You can wear gold top-to-toe or incorporate gold into your neutral outfits. We also love how gold is featured in unexpected color pairings, such as gold with yellow, as at Alexander McQueen.

Cherry red

2024 color trends - red | 40plusstyle.com2024 color trends - red | 40plusstyle.com

BurberryChanelRick Owens

Red is always on trend. If you want to be sure you’re choosing the most of-the-moment red, then look out for a cherry red that incorporates a little bit of blue, rather than an orangey red.

Check out our article on how to wear red for more style inspiration.

pale blue

Pale blue fashion on the catwalks | 40plusstyle.comPale blue fashion on the catwalks | 40plusstyle.com


Every shade of blue featured on the 2024 catwalks, but the specific shade of blue that was everywhere was the sky blue shade shown above.

Pistachio green

2024 color trends - pistachio | 40plusstyle.com2024 color trends - pistachio | 40plusstyle.com

FendiErdemBottega Veneta

Just as there was a ‘blue’ that is of-the-moment, there is a green that is particularly on trend and that is the pistachio green shown above.

Read our article on how to wear green to inspire you for your next look.


Orange in the 2024 color trends | 40plusstyle.comOrange in the 2024 color trends | 40plusstyle.com

FendiAhluwaliaBottega Veneta

Every shade of orange featured on the runways, so simply choose the color you feel is most flattering for you.

Check out our comprehensive guide on how to wear orange over 40.

Steel gray

2024 color trends - gray | 40plusstyle.com2024 color trends - gray | 40plusstyle.com

16ArlingtonAltuzarra Fendi

Of course, it’s not all about the bright colors, you also need some neutrals in your close and, for 2024, the most fashionable neutral is a classy steel gray.

Take a look at our article on how to wear gray for more ideas.

What to think about when incorporating these colors into your style

Everyone has their own style personality. If you aren’t sure about yours, take our style personality quiz.

Just because a color is on trend, doesn’t mean it naturally fits into your style personality. But there are ways to incorporate a new color into your look, without losing your own style.

Here’s what to consider:


The shape of your clothes is a big part of your style. So stick to the shapes you love and then simply change up the color. For instance, you may love an a-line skirt or a voluminous blouse. Look out for the same shapes you feel comfortable with in an on-trend shade.

Just a little bit

Add the trendy color with your shoes or accessories to your existing outfits. This is an easy way to update your closet and incorporate new shades.

Think about materials and texture

You can toughen up a color or soften the look with the materials you choose. For instance choose leather, chiffon or satin.

Nora wears a pale blue poncho and jeans | 40plusstyle.comNora wears a pale blue poncho and jeans | 40plusstyle.com

Nora @juststylela above (read her style interview here) chooses a soft blue with her neutrals.

Recreate her outfit with this similar poncho, jeans, pumps, handbag and earrings.

Opt for a more muted or brighter tone of the trend

You don’t have to stick to the exact color from the catwalks. You can look out for more subtle or brighter colors depending on what suits your skin tone.

Challenge yourself

Look at the colors you wouldn’t normally be drawn to and think about how you can fit them into your outfits. By going out of your comfort zone a little you can have fun with your looks.

How to incorporate the new 2024 color trends into your own style | 40plusstyle.comHow to incorporate the new 2024 color trends into your own style | 40plusstyle.com

Boma @mrs.gaf above adds this season’s on-trend pistachio green into her glamorous outfit.

Check out this top and skirt that you can wear with this similar pair of pumps and handbag.

Look for the brands you love

If there are brands you usually wear, take a look and see if they have adapted the on-trend colors to their (and your) style aesthetic.

Incorporate print

You don’t have to wear the color all over. Instead, you could opt for a different background and a print that features the on-trend shade.

Carmen's boho inspired outfit | 40plusstyle.comCarmen's boho inspired outfit | 40plusstyle.com

Carmen @carmen_gimeno above wears this season’s red shade with a white background.

Get her look with this similar dress, sandals, handbag and belt.

Use the color at the bottom of your outfit

If you aren’t sure that an on-trend shade suits your skin tone, then a good way to wear it is to keep it to the bottom of your outfit and wear it on your pants or shoes.

How to add a new color into your style

Let’s look at the main style personalities and how to add this season’s new colors into your style while staying uniquely you.

1. Classic style personality

If you have a classic style personality, you’re all about timeless colors. So, how do you incorporate something that isn’t usually within your style wheelhouse? This is all about shape. For instance, look for a classic, one-button blazer in one of the colors we have shown above.

Classic style personality | 40plusstyle.comClassic style personality | 40plusstyle.com

Favorite Daughter The Favorite BlazerVince Stretch Silk Polo BlouseVeronica Beard Crosbie High Rise Slim JeansFranco Sarto Racer Block Heel PumpsTory Burch Ella Nylon ToteSHYMI Fancy Bezel Stud Earrings

Take a look at our capsule wardrobe and guide for the classic style personality.

2. Minimal style personality

If you have a minimal style personality, your closet is full of neutrals. But you can still add one of this season’s colors. Just add your chosen color in your shoes and accessories.

Minimal style personality | 40plusstyle.comMinimal style personality | 40plusstyle.com

Reiss Etta Trench CoatEquipment Dahlia Crop Cotton-Blend ShirtEberjey Gisele Everyday Straight Leg PantsJournee Signature Giia LoaferKate Spade New York Knott Pebbled Leather Medium ToteGivenchy Pearling Necklace

Our minimal style guide and capsule has lots more ideas for you.

3. Preppy style personality

Preppy style is about shape like peter pan collars, and neat, understated clothes. So gold is probably the last shade you would usually go for. However, you can add a glamorous metallic shade into your outfits. In fact, this is a great way to make your preppy style perfect for evening.

Preppy style personality | 40plusstyle.comPreppy style personality | 40plusstyle.com

J.Crew Vintage Rib Polo T-ShirtEB Denim Foil High Rise Straight Leg JeansTory Burch 45 mm Jessa Heeled Loafers (Amazon) – Anne Klein Straw Top Handle SatchelJenny Bird Doune Hoop Earrings

Our preppy style article has all the elements you need to create stylish, preppy looks.

4. Architectural style personality

Given that the architectural style personality is more about shape than color, you can easily incorporate any trends. Ensure your outfit still features the interesting shapes you love, such as structure and asymmetry.

Architectural style personality | 40plusstyle.comArchitectural style personality | 40plusstyle.com

SIMKHAI Ronnie Asymmetric Tank TopVictoria Beckham Straight Leg Wool Blend TrousersDansko Teagan Peep Toe SandalCOACH Juliet Glove Tanned Leather Shoulder BagJenny Bird Celeste Drop Earrings

This architectural style capsule has lots more inspiration on how to create stylish architectural outfits.

5. Urban style personality

The urban style personality is all about street style, and you won’t usually wear pastels. Instead, you favor ‘tougher’ shades like bright reds or black. But you can definitely incorporate fashionable pastel colors like this season’s pistachio green. Choose a Baker Boy cap and sneakers in this color.

Urban style personality | 40plusstyle.comUrban style personality | 40plusstyle.com

Cinq à Sept Kylen Ruched Jersey T-ShirtVeronica Beard Taylor High Rise Wide Crop JeansASICS Sportstyle Gel-Lyte III Og SneakersMarc Jacobs The J Marc Mini Shoulder BagIppolita Glamazon Scultural Hoop EarringsLack of Color Riviera Bouclé Baker Boy Cap

Read our urban style capsule wardrobe and style guide for more inspiration.

6. Natural style personality

You opt for natural colors, so something very bright isn’t usually very ‘you’. However, you can get out of your comfort zone by choosing a brighter color in a natural material and keeping the rest of your outfit neutral.

Natural style personality | 40plusstyle.comNatural style personality | 40plusstyle.com

J.Crew Airy Gauze Popover Shirt – Veronica Beard Dari Cargo PantsBlondo Venna SneakersFrye Mackenna Woven Jute Zip Crossbody BagJenny Bird Doune Hoop Earrings

This natural style guide has more ideas and inspiration.

7. Glamorous style personality

Out of the color trends gray probably won’t be the one you are drawn to as a glamorous style personality. But you can definitely create a glamorous look with gray. The gray blazer below is glamorous thanks to the off-the-shoulder style. You can up the glamour factor even further with metallic accessories.

Glamorous style personality | 40plusstyle.comGlamorous style personality | 40plusstyle.com

Cinq à Sept Katie Drop-Shoulder Denim JacketCinq à Sept Becca Pleated Wide-Leg PantsStuart Weitzman Oasis 50 Block SandalsNina Wham Minaudière ClutchDeepa Gurnani Zienna Crystal Drop Earrings

This glamorous style article has so many more glamorous outfits.

8. Romantic style personality

As a lover of romantic style, you love soft shades like pastels. However, you can add romance to any color by choosing soft shapes and drapes and teaming with beautiful florals.

Romantic style personality | 40plusstyle.comRomantic style personality | 40plusstyle.com

Ramy Brook Pauline Wrap Front BlouseVince Lean Pencil Midi SkirtDREAM PAIRS Floral Pump – Tory Burch Robinson Spazzolato Top Handle BagKate Spade New York Flower Drop Earrings

Also take a look at our article on how to create outfits with a romantic style

9. Trendy style personality

The trendy style personality loves to incorporate the latest trends, including trendy colors. So you shouldn’t have any difficulty here. Simply choose the shade you’re most drawn to from the color trends. The outfit below features on-trend red, along with big florals, which are also very fashionable right now.

Trendy style personality | 40plusstyle.comTrendy style personality | 40plusstyle.com

Derek Lam 10 Crosby Ralph Cotton-Blend Tweed BlazerBalmain Vintage Rose-Print T-ShirtVeronica Beard Kean Crop Denim PantsDansko Teagan SandalsTory Burch Reva Leather ClutchJenny Bird Celeste Drop Earrings

Read our style guide for trendy style personality.

10. Eurochic style personality

The Eurochic style personality is eclectic, which makes it easier to feature any color you want. You tend to be more drawn to neutral colors than brights. Using metallics with a classic blue or white shirt is a great way to feature this trend.

Eurochic style personality | 40plusstyle.comEurochic style personality | 40plusstyle.com

Christopher Esber Tempest Twist Stripe ShirtEB Denim Foil High Rise Straight Leg JeansPelle Moda Bekim SandalsRebecca Minkoff Zip-Around Leather Crossbody BagDemarson Zia Crystal Earrings

Our eurochic style feature has plenty of inspiration for you.

11. Rock style personality

Paler colors aren’t usually you. You love darker colors like black. But, rather than choosing a classic black moto jacket, you can opt for a denim jacket in this season’s pale blue.

Rock style personality | 40plusstyle.comRock style personality | 40plusstyle.com

Joe’s Jeans Utility Cropped Denim JacketZadig & Voltaire Cecilia Cotton Graphic T-ShirtAlice + Olivia Ming Pleated Faux Leather PantsAnne Klein Flori BootsMICHAEL Michael Kors Astor Large PouchetteMignonne Gavigan Madeline Wing Earrings

Take a look at our rock style capsule wardrobe.

12. Bohemian style personality

You usually opt for earthy tones inspired by the color of nature, so gray probably doesn’t feature a lot in your closet. However, you can use this neutral to add all the other colors you love. Look out for relaxed, tiered styles in natural fabrics, and add layers and jewelry to get your boho look.

Bohemian style personality | 40plusstyle.comBohemian style personality | 40plusstyle.com

JASTIE Open Stitch VestEileen Fisher Tiered Silk Midi DressDr. Scholl’s Rate BootsSAGEFINDS Natrona Tapestry BagEttika Disc Pendant Necklace

We also have this style guide and capsule wardrobe which is all about bohemian style.

2024 color trends in your style

Below, you can see 2024 color trends outfits from above all together in one capsule so you can think about what you would like to incorporate into your own looks.

We’re sure you have lots of food for thought and we hope you’ll push yourself out of your comfort zone to try colors you wouldn’t usually wear.

Spring Summer 2024 color trends | 40plusstyle.comSpring Summer 2024 color trends | 40plusstyle.com

shop the items above here:

Continue reading:

  1. 2024 Fashion Trends: All The Best Outfits To Wear This Spring And Summer
  2. 14 Spring Shoes Styles For Spring And Summer 2024
  3. How To Wear Orange? 7 Color Combinations To Get You Started!

Like this article on 2024 color trends? Share it on Pinterest!

How to incorporate the new 2024 color trends into your own style | 40plusstyle.comHow to incorporate the new 2024 color trends into your own style | 40plusstyle.com

Feature image by Boma @mrs.gaf


Sylvia is 40+style’s editor-in-chief and has been helping women find their unique style since 2011. An alumni of the School of Color and Design, she is devoted to empowering women of any age to look and feel their best. Read more about Sylvia and 40+style on this page.

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