Emma Chamberlain, Amelia Gray Star in Miu Miu L’Été Ad

Amelia Gray Miu Miu Lete 2024 Campaign
Amelia Gray fronts Miu Miu’s 2024 L’été campaign. Photo: Richard Kern

Miu Miu’s 2024 L’Été campaign captures a fresh perspective on classic summer fashion, blending traditional styles with a distinctly modern edge. The ads, photographed by Richard Kern in New York, feature a dynamic cast that includes social media influencer Emma Chamberlain and models Amelia Gray, Mica Kendall, and Rose Daniels.

Miu Miu L’été 2024 Campaign

Jasmin Savoy Brown poses for Miu Miu’s 2024 L’été campaign, pairing a classic pleated skirt with a bomber and camel sweater.
Jasmin Savoy Brown poses for Miu Miu’s 2024 L’été campaign, pairing a classic pleated skirt with a bomber and camel sweater. Photo: Richard Kern

Actor Jasmin Savoy Brown and musicians Angel Haze and Lexie Liu also round out the talent. Each cast member embodies Miu Miu’s vision for a chic, contemporary summer. This season’s collection highlights a color palette of neutral tones with key pieces such as linen slip dresses, jersey polo tops, tennis skirts, and crisply tailored cotton shirts.

Emma Chamberlain fronts the Miu Miu 2024 L’éte ad, featuring a neutral look paired with a crisp blue shirt.
Emma Chamberlain fronts the Miu Miu 2024 L’éte ad, featuring a neutral look paired with a crisp blue shirt. Photo: Richard Kern

The casual elegance of these garments is further accentuated by their presentation against everyday domestic backdrops, highlighting the wearability and versatility of the designs. The accessories, particularly the Wander and Ivy bags, are showcased in natural materials.

Mica Kendall models a streamlined Miu Miu dress, accessorized with eclectic bags for the 2024 L’été campaign.
Mica Kendall models a streamlined Miu Miu dress, accessorized with eclectic bags for the 2024 L’été campaign. Photo: Richard Kern

Styled by Lotta Volkova, these accessories punctuate the collection with a sense of relaxed sophistication. This approach marks a continuation of the brand’s recent emphasis on accessory-centric storytelling, previously seen in a leather goods ad featuring Gigi Hadid, which leaned into retro-inspired aesthetics.

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