Why Apple Should Support National Parks  – On my Om

close-up photography of green and brown tall tree
Photo by Nina Luong on Unsplash

I attended Apple’s WWDC event yesterday. When the new macOS Sequoia was announced, I tweeted the following:

“I think Apple and Tim_cook should donate $1 per copy of Mac OS copies shipped (downloaded) towards the preservation of a California location they use as code name for the MacOS. Start with Sequoia. Save out parks, monuments. Say what Tim? You in?” 

The response to this suggestion on Twitter was overwhelmingly positive. This could be a great marketing move for Apple, especially since the company often highlights its environmental efforts. It could also endear them to California and those who love its nature. The national parks, like much of our wilderness, are under extreme stress due to climate change and need all the help they can get. Wildfires are the biggest threat to these trees.

Over the past two years, fires destroyed nearly a fifth of the world’s sequoias, scientists estimate. The long-lived giants, which can soar to 300 feet tall and bulge 30 feet at their base, grow in only about 75 groves in the Sierra, mostly in an area bounded by Yosemite National Park on the north and Sequoia National Forest on the south….State, federal, tribal and private land managers are now pursuing nearly a dozen sequoia reforestation projects across the Sierra. California Forest Foundation. 

Given that Apple has been using California landmarks as part of its macOS naming convention, it would make perfect sense for them to extend this to other future parks that can benefit from their contributions, perhaps encouraging other technology companies to become involved in climate change mitigation efforts.

June 11, 2024, Cupertino.

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